Tiffani Bova is a Gartner Research Director covering the topics of IT channel sales, programs and alliances. Ms. Bova has responsibility for research, analysis, consulting and publishing on the topics of channel sales, programs and alliances for the information technology leaders that Gartner serves. In addition, Ms. Bova conducts significant public speaking and publishing in industry periodicals on these topics.

Prior to Gartner, Ms. Bova spent 10 years in channel sales and marketing roles and most recently as the channel chief at Gateway Computers. Ms. Bova has also been recognized by industry leading publications, CRN and VARBusiness, as a leading channel advocate heading up innovative campaigns and driving effective strategy and execution for leading IT providers in 2002, 2003, 2004 and 2005.

Joslyn Faust is a Principal Research Analyst at Gartner, covering business and marketing strategies for small and midsize businesses (SMBs), as well as IT vendors focusing on this market. Ms. Faust's research covers the buying patterns and behaviors associated with IT investment among SMBs. This includes looking at how, what, why and from whom SMBs are spending their IT dollars.

Prior to joining the SMB Research Group, Ms. Faust was an Associate Director in Gartner Go-to-Market Strategies Consulting Group. In this position, Ms. Faust managed business strategy, competitive analysis and market assessment projects for IT vendors. Prior to joining Gartner, Ms. Faust was in the Interactive Marketing Strategy Group at IBM and was a product and marketing manager for an online branded-goods retailer. In addition, Ms. Faust spent several years in private wealth management, primarily for the IT industry.